In the United States:
Women account for 85% of all consumer purchases - and 65% of New Car purchases
Women are 50.7% of the population
Women are 46.4% of the labor force
Women are 50.6% of the managerial/professional specialty positions
Women are 16.4% of the corporate officers and executive managers
1 out of 3 women earn more than men
1/3 of all respondents in a nationwide survey of women homeowners said they would rather receive a dozen tools than a dozen roses.
According to AskPatty.com, a website dedicated to providing excellent automotive advice for women, many dealerships are missing out when they approach a woman in their parking lot. I thought I would share this information with you, as you consider how to work with women in the future.
The top two things women want in a vehicle are safety & reliability. Women represent 73% of facility repair customers. If you are not training your students to be good communicators with women, you should consider it for the future. It is likely that women will represent an even larger portion of the repair-buying market. It is also equally likely that women will represent a larger percentage of working technicians as more women enter automotive education courses.
4 comments:
We love your blog! We added you to our Favored Blogs section at Ask Patty: http://askpatty.typepad.com
We would love to have you link to us as well!
Breanne - thanks for checking out 2Morrow's Technician. I will definitely link to AskPatty. It's an awesome site!
Interesting. But I'd definitely prefer roses.
Thanks for your comments Snuffleupagus.
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