Extensive New Print, Online Ad Campaign Invites Millions to Celebrate 100th Anniversary of Champion(R) SparkPlugs --
Innovative Campaign Featuring Dale Earnhardt Jr. Expected to Generate Nearly 120 Million Brand Impressions
Innovative Campaign Featuring Dale Earnhardt Jr. Expected to Generate Nearly 120 Million Brand Impressions
SOUTHFIELD, Mich--Aug. 9, 2007--Federal-MogulCorporation (OTCBB:FDMLQ) has introduced an extensive new print and online advertising campaign that invites millions of vehicle owners and maintainers to join the celebration of the Champion(R) spark plug brand's 100th anniversary. The innovative "Always a Champion" campaign, featuring NASCAR Nextel Cup superstar Dale Earnhardt Jr., invites do-it-yourselfers andautomotive professionals to experience the advantages ofperformance-driven Champion products. Each ad also invites consumersto visit the new virtual-reality AlwaysAChampion.com Web site, wherethey can explore the Champion Garage, enter the "Performance-DrivenSweepstakes," play the "Crew Chief Challenge," look up Champion sparkplug listings, and earn anniversary prizes. The campaign features a series of ads highlighting Earnhardt'soff-track passions - including his Corvette, all-terrain vehicle, dirtbike and boat - that are powered by Champion spark plugs. Championplugs are offered for virtually every type of vehicle: two or fourwheels, on or off the track. The program is expected to generate nearly 120 million brand impressions. "Champion is one of those rare brands that defines an attitude and a lifestyle," said Garth Cole, director of marketing, Aftermarket,Federal-Mogul. "Millions of enthusiasts, including Dale Jr., have embraced the Champion brand because they understand the value of performance-driven technologies. Our new ad campaign - and every element of our 100th anniversary program - celebrates the extraordinary bond between Champion and today's consumers." Champion is the "Performance Driven" brand of spark plugs and other leading automotive products from Federal-Mogul, a leading global manufacturer and marketer of original equipment and aftermarket solutions. Established in 1907, Champion is celebrating its performance-driven heritage by looking forward to the next generation of innovative products. The brand's iconic red-and-black bowtie logo is a familiar sight for racing fans and millions of other consumers and is displayed at professional and amateur racing venues; in service garages, parts stores and national retail locations; on car and truck windows and fenders; in video games and movies; and in leading automotive collectibles catalogs. This unusually strong brand presence has led to the introductionof a growing range of performance-driven Champion-branded products,including automotive specialty performance additives and lubricants,batteries, starters and alternators.
About Federal-Mogul: Federal-Mogul Corporation is a leading global supplier, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road andindustrial vehicles, as well as the worldwide aftermarket. The Company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on creating value and satisfaction for its customers, employees and stakeholders. Federal-Mogul was founded in Detroit in 1899. The Company is headquartered in Southfield, Michigan, and employs45,000 people in 35 countries. Federal-Mogul's aftermarket products are sold under a variety of brands, including but not limited to, AE(R) engine products, ANCO(R) wipers, Champion(R) spark plugs and wipers, Fel-Pro(R) gaskets, Ferodo(R) brake pads, Glyco(R) bearings,Goetze(R) piston rings, Moog(R) chassis products, National(R)wheel-end components, Nural(R) pistons, Payen(R) gaskets, SealedPower(R) engine products and Wagner(R) lighting and brake products. Visit the company's Web site at http://www.federalmogul.com/.
I checked this website out this morning, hoping to play the Crew Chief game and review all the gizmos and gadgets within the webpages. I experienced a few problems. Portions of the website were slow to load, some never loaded. I presume they'll get all the bugs worked out within the next few days. Overall, it's not a bad website. They have "virtual" rooms within shops and I found it a little weird to see people walking by throughout the website. Overall - I'd recommend you take a peek.
About Federal-Mogul: Federal-Mogul Corporation is a leading global supplier, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road andindustrial vehicles, as well as the worldwide aftermarket. The Company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on creating value and satisfaction for its customers, employees and stakeholders. Federal-Mogul was founded in Detroit in 1899. The Company is headquartered in Southfield, Michigan, and employs45,000 people in 35 countries. Federal-Mogul's aftermarket products are sold under a variety of brands, including but not limited to, AE(R) engine products, ANCO(R) wipers, Champion(R) spark plugs and wipers, Fel-Pro(R) gaskets, Ferodo(R) brake pads, Glyco(R) bearings,Goetze(R) piston rings, Moog(R) chassis products, National(R)wheel-end components, Nural(R) pistons, Payen(R) gaskets, SealedPower(R) engine products and Wagner(R) lighting and brake products. Visit the company's Web site at http://www.federalmogul.com/.
I checked this website out this morning, hoping to play the Crew Chief game and review all the gizmos and gadgets within the webpages. I experienced a few problems. Portions of the website were slow to load, some never loaded. I presume they'll get all the bugs worked out within the next few days. Overall, it's not a bad website. They have "virtual" rooms within shops and I found it a little weird to see people walking by throughout the website. Overall - I'd recommend you take a peek.
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